CGS Promotes New Semperit Brand

CGS Tyres has presented a new tyre brand for agricultural products at the Agritechnica, exhibition in Hanover. In effect the moves equates to the re-branding of its Uniroyal products under the Semperit moniker. According to CGS, the Semperit brand is characterised in particular by an excellent price/performance ratio.

CGS will offer Semperit cross-ply and radial tyres in good quality and with long service life duration. Through a large dimension range, the company says the brand represents an alternative to other competitors in the quality segment. The CULTOR-S (standard radial tyres) and CULTOR-70 (70 per cent radial wide base tyres) were also presented at the Agritechnica.

Unlike the Continental brand, Semperit will be marketed exclusively through selected dealers in Western Europe. Accompanying the launch, CGS has created modern new advertising concepts, which allude to the Semperit passenger car range.