Bridgestone ‘Model’ First Stop Store

Bridgestone Europe has opened its first European First Stop “Model Store” in Zaventem, Belgium in the presence of Francis Vermeiren, Mayor of Zaventem; Minekazu Fujimura, chairman, CEO and president of Bridgestone Europe; and Günther F Unterhauser, senior vice president sales and marketing.

For Mr Unterhauser this was a very important step within Bridgestone’s European strategy: “Sales to the end user are very important for Bridgestone as a manufacturer. It enables us to position ourselves close to the customer and to remain in touch with the market. Furthermore it ensures that our tyres are sold with the best service and support. Our new store, First Stop Zaventem, will act as a model for the entire European network.”

The building in Zaventem is situated on the busy Leuvensesteenweg 528, covers 10,280 square feet and consists of an information are, a pleasant reception area with information points and an ultramodern workshop and storage space. 7 people will be employed there.

This new retail outlet is part of the First Stop network, with over 1,400 retail outlets in Europe. According to Bridgestone the “Model Store” is highly innovative in the sale of tyres to end-users. This is said to be due to a “very customer-friendly architecture,” special attention to the specific needs of women drivers, and an excellent service. First Stop wants to satisfy the changing needs of the motorist and therefore considers the values of expertise, trust and hospitality to be of paramount importance.

Along with a complete range of all brands of tyres, First Stop also offers automobile services including check-ups, oil changes and basic replacements.