Pirelli Strengthens its Global Footprint

The Pirelli group’s tyre division is consistently moving towards achieving its expansion plans. Under the guidance of Francesco Gori, arguably the architect of the Pirelli Tyre Company as we know it today, the company has built a MIRS factory on a greenfield site in Georgia, Rome, as a way of making a new start in the US; the world’s largest tyre market. In the meantime Pirelli’s bread and butter sizes are finding their way into the US from another new, ultramodern factory in Salvador, Bahia – a factory that also makes Pirelli a strong competitor in this region. In all probability Pirelli will establish a remarkable position in what is not only the largest tyre market in the world, but also one of the most important.
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