Kleber Key Dealer Scheme

Glanworth Tyres has been appointed as Kleber’s exclusive wholesaler in Ireland. It will distribute Kleber car and van tyres in what, the manufacturer claims, is one of the brand’s fastest growing markets and the sixth largest in Europe.

“The link between the largest tyre manufacturer in the world, the largest wholesaler in Ireland and some of the best tyre retailers around is sure to guarantee a successful future,” remarked sales director Estelle.

Together Kleber and Glanworth have launched the Kleber Key Dealer scheme, which aims to appoint 100 key dealers who will benefit from Kleber exclusivity for their part of the country. To progress the scheme’s development Glanworth has appointed Donal Sheerin as its Kleber brand manager and so far 50 dealers have joined the scheme.

The scheme is backed by an ongoing promotional campaign where dealers earn points for every Kleber tyre purchased. These points can be redeemed throughout the year for a number of incentives, the first of which was a rugby weekend in Edinburgh for the Heineken Cup Final.

According to the Michelin Group, Kleber’s range covers 95 per cent of all sizes currently on the market. Its portfolio includes Dynaxer and Viaxer car tyres, as well as the C100 and CT range of van tyres. The brand has OE fitments for car and van manufacturers including Ford, VW Group, Renault, Peugeot and Opel.

The car range covers 13 to 18 inches and includes the Dynaxer DR, Dynaxer HP2, Dynaxer HP and Viaxer. Kleber van tyres are available in all load ratings in 13 to 16 inch sizes. The product line includes the CT100, CT200 and CT300.