Dunlop Revives Buzz Cuts at SEMA

Dunlop’s treadheads are to return to the SEMA show, with 200 buzz cuts expected to take place at the event. The manufacturer reports that Chicago barber, Nate “Scissorhands” Hoops, is sharpening his haircutting tools, and Dunlop Direzza DZ101 tread designs are dancing in the heads of the throngs visiting the automotive aftermarket show. Hoops is expected to reach a clipping rate of 50 heads-per-day clip.

Andy Traicoff, director of Dunlop marketing in North America, said: “Dunlop’s booth is all about performance – from sleek treadheads to sideways drifting cars to the annual ‘Maxxed Out’ Awards. There also will be plenty of surprises. Because the SEMA Show emphasises tuner-style automotive accessories, the venue is a perfect fit for Dunlop.”