Dunlop Promotes Below 7 Degrees Campaign

North American tyre marketers have taken the comical approach to promoting winter tyre use. A recent press release published from Goodyear’s Akron, Ohio HQ asks: “Waiting for Groundhog Day before deciding on winter tyres for the family vehicle?” Instead Dunlop representatives urge drives not to wait until the
”furry prognosticators make their predictions.”

Andy Traicoff, director of Dunlop marketing in North America, said dealers began receiving winter tyre shipments in August when most were enjoying beach weather. Production started in the spring.

“It’s important to buy early, particularly in hard-to-find sizes. Many are haunted by the record snowfalls from last winter, so hopefully they’re shopping now. With the advanced silica compounds used on Dunlop treads, it’s important to get winter tyres installed before temperatures drop,” Traicoff said.

The executive also point to the below seven degrees policy of winter tyre fitment that is common in Europe and being introduced into the UK. “That’s a good rule of thumb: wait for freezing temperatures to buy winter tyres and it’s too late,” the statement read.

According to Goodyear, more than 35 million winter tyres are sold per year in Europe, accounting for 25 per cent of the total passenger car market. “The popularity of these cars in America also makes the need for winter tyres critical, particularly when vehicles arrive here on summer tyres,” he said.

Dunlop also offered the following winter tyre tips to consumers:

– Install four winter tyres. Do not mix tyres with different tread patterns, internal constructions, speed ratings and sizes.
– Select tyres rated for severe snow conditions. Tyres that meet this standard now carry both an M+S marking and a mountain/snowflake pictograph on their sidewalls.
– As a tyre wears, snow traction is reduced. Tyres that are worn close to the treadwear indicators have reduced traction and should not be used on snow-covered roads or in severe snow conditions.
– Proper inflation pressure extends tread life, improves winter traction, and reduces fuel consumption. Tire pressure decreases as temperatures drop, so be sure to check the pressures at least once a month when the tyres are cold, preferably after the car has been out all night.