Dana to Market SmarTire’s CV TPMS

SmarTire Systems Inc has announced that it has signed a contract with Dana’s Commercial Vehicle Systems group to market and sell SmarTire’s tyre pressure and temperature monitoring systems to the commercial truck, bus and RV markets.

Under the contract Dana will market and sell SmarTire’s TPMS to OEM customers throughout North America, Mexico, Australia and New Zealand. The companies will collaborate on marketing opportunities to meet the needs of their global customers and markets.

Al Kozak, president and CEO of SmarTire, said: “Aligning with a strong Tier 1 supplier of Dana’s calibre is the central building block in our corporate strategy for succeeding in the commercial vehicle market. The interest and demand for tyre monitoring systems for commercial vehicles is strong and growing. Being recognised as one of Dana’s trusted partners greatly enhances the company’s ability to bring products to market quickly and to provide support for the products in the field. Dana has an incredible reputation in the commercial vehicle market and an established customer base that is second to none in the industry.”

Steve Slesinski, director of product management and systems marketing for Dana, said: “We are excited about marketing SmarTire’s tyre pressure monitoring systems. SmarTire’s vision of a wireless network for vehicles aligns with our strategy of tyre management and advanced system solutions for commercial vehicles. In conjunction with their wireless gateway, we anticipate the development of additional wireless sensing and control applications that will benefit commercial vehicles. This partnership is the culmination of a long-standing relationship between our two companies.”