Cooper Sets Commercial Tire Sales and Marketing Posts

(Akron/Tire Review) Cooper Tire & Rubber Co. made changes to its commercial tyre group, naming Philip Boarts as director of commercial products marketing and Michael Linhart as director of commercial product sales. Boarts will be responsible for all aspects of the commercial products marketing effort including customer service, pricing, product development and retread field service. He joined Cooper from Oliver Rubber Co. in 1999 when Cooper bought the retread product supplier. Linhart, a 15-year Cooper veteran, will be responsible for all commercial product sales.