Mahle Goes For Global Image

The new design covers Mahle Filter, Knecht and Mahle Original brands and it serves a dual purpose: as well as making the brands easy to recognise, Mahle believes that potential counterfeiters will be discouraged by the complex background design. A further deterrent is that the seal, previously found on all packaging for Mahle Original engine components is now replaced by a hologram.

One further advantage is that the new packaging can be more easily identified in a warehouse and in transit, saving time and eliminating uncertainty when transporting items.