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Continued Evolution

Author: Tyrepress Editors Comments: 0

Yokohama Rubber’s IAA exhibit was designed to continue the manufacturer’s strategy of pushing its premium Advan range. Under the banner of “Further Evolving Advan – A Global Flagship Brand” Yokohama showed visitors its commitment to becoming a world leader in tyre brand development through three aspects – its flagship product line-up, OE activities and motorsports activities.

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