BFNAT Set to Raise Prices

(Akron/Tire Review) Reuters reported this morning that Bridgestone/Firestone North American Tire (BFNAT) will raise prices on its branded, associate and private brand tyres by as much as 8 per cent as of 1 November. The increase covers the US and Canada, and the company’s Bridgestone, Firestone and Dayton brands.
Duke Nishiyama, BFNAT president, said in a statement: “Our tyre companies are facing dramatic increases in raw material costs. Unfortunately, these dramatic raw material cost increases simply cannot be offset by the enhanced efficiencies and increased productivity that we have implemented at all levels of our company.”