Smarten Up Your Corporate Image

Corporate image and brand awareness have always been regarded as important by those involved in marketing. In the fiercely competitive automotive industry getting potential customers to instantly recognise a company’s products and services is a key factor to securing more business.

One way of achieving this is having employees wear distinctive corporate uniforms. A consistent theme throughout the company and all styles of clothing projects a professional image and creates a unique identity for the company.

The corporate wear division of Dickies (UK) has had considerable success in supplying corporate clothing to the automotive sector. Among their clients you will find such major names as Unipart, Texaco, Audi, Seat, Skoda, and both Volkswagen Cars and Volkswagen Commercial Vehicles.

Dickies believe four factors have been significant in their success in this area:
A detailed understanding of the performance qualities required of the different styles of garments; the manufacturing capability to produce large quantities of quality clothing; the infrastructure to deliver large orders quickly and efficiently and stock hold clothing for future use at their 80,000 sq ft distribution centre and the experience and expertise gained from over eighty years in the workwear industry.

The range of corporate clothing Dickies supply to their automotive industry clients is as diverse as the many roles found in this sector: hardwearing coveralls, fleece jackets, high visibility garments, wet weather clothing and smart business attire for front of house sales personnel and management.

The company’s highly experienced designers have the flair to create distinctive corporate clothing that will raise brand awareness. Dedicated project managers act as the client’s representative by proactively suggesting garment developments, promote cost cutting and monitoring the overall quality of products and service; simplifying what could be a potentially complex process.