Interstate to Launch New Tyre at Tyrexpo Asia

Theo de Vries explained that Tyrexpo Asia is an important part of Interstate’s expansion strategy and the company is exhibiting after attending the previous show as visitors. Interstate has already negotiated exclusive contracts with distributors in many European countries, although there are still some gaps remaining, but now the company is concentrating on building up sales and distribution in the Far East.

Interstate tyres are produced in the Far East, but are developed using European technology and the company already reports considerable interest from leading tyre distributors in South East Asia.