Group Tyre Puts E-commerce to Work

Group Tyre claims to have seen “huge benefits” by continually investing in IT and embracing the e-commerce route. “We are constantly innovating,” says Group Tyre chairman John Church, “because we are committed to delivering a national-strength service, with immediacy of response on a truly local basis. By making IT work positively for us, we can provide a service that is literally second-to-none.”

The Group Link Virtual Warehouse is the main service offered to Group Tyre’s national wholesale network. The Windows based system confirms stock availability by providing real time stock data and expected delivery times. Together with mark-up guidelines, Group Link enables a customer enquiry to be processed with delivery and cost advised on the spot. The benefits of offering an e-commerce solution have been an improvement in customer care and sales which have had a massive impact in the independent tyre sector, says Group Tyre.

A Tyre Diary, diagnostic system, is also offered to the group’s members. The system provides tyre status details and a mileage expectancy report for customers, identifying wear patterns and damaged tyres as well as predicting a potential replacement date when a Free Tyre Check should be carried out, working as an effective customer retention tool.

“What Group Link enables us to offer is a totally dedicated virtual one-stop shop, which is able to instantly meet almost any requirement, whether a high-volume UHP tyre, or specialist off-road rubber. We offer up to three deliveries daily from our 28-strong wholesale member network and are committed to providing unbeatable customer care,” concluded John Church.