Goodyear in Chicago Reviewing Creative, Media Accounts

(Akron/Tire Review) Goodyear Tire & Rubber Co.’s Chicago location is evaluating its U.S. marketing strategy, which may include a review of creative and media assignments. Arnold in Boston and Media Planning Group in New York are the current firms retained by Goodyear. They were both invited to the discussions but have not decided if they will participate, according to reports.

Prompting the evaluation was the appointment of Joseph Viselli as marketing director for Goodyear, which occurred about six months ago. Along with the creative and media evaluation, Goodyear is likely to review other services, such as public relations and interactive chores, reports stated.