Goodyear Backs G4 Challenge

Goodyear has renewed its contract as the official tyre supplier to the Land Rover G4 Challenge. Commencing in Bangkok on 23rd April 2006, the Land Rover G4 Challenge will travel through Thailand, Laos and Brazil before finishing in Bolivia on 20th May 2006. Goodyear Wrangler MT/R tyres will be fitted to all the Land Rover G4 Challenge vehicles including the new Range Rover Sport and Discovery 3 as well as the Freelander, Range Rover and Defender.

“The Goodyear Wrangler MT/R tyre displayed outstanding performance on the inaugural Land Rover G4 Challenge in 2003” said Matthew Taylor, Land Rover, managing director, “we are delighted to have Goodyear’s expertise to assist competitors as they 4×4 drive their way through some of the world’s most exciting terrain.”

During the four weeks of adventure the 18 competitors, each representing their home nation, will travel thousands of miles across the globe to Rio de Janeiro before completing their ultimate global adventure on the high plains of Bolivia. Ultimately one winner will claim victory and receive a Range Rover as their prize.

“The Land Rover G4 Challenge is an excellent fit for our 4×4 tyres, which deliver class-leading performance in all conditions,” said James Bailey, manager of corporate communications at Goodyear. “The global aspect of the Challenge is integral to our brand message in new and important markets. In 2003 the Challenge also provided an invaluable platform for us from which to support a new product launch. We look forward to further successes from the 2006 Challenge.”