E-commerce
It is hard to imagine a today’s working world without any of the computers and electronic ordering systems that have become so common in the tyre business. These so-called B2B-platforms can save time and overheads. But at the same time the number of consumers buying their tyres via the various B2C websites has also increased. What are the consequences for the conventional way of selling tyres and what is the future of this distribution channel?
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