Amtel is Officially Selling Vredestein in Russia

Amtel has begun producing and selling Vredestein tyres in Russia following its acquisition of the Dutch company Vredestein Banden several months ago. The company plans to import around 30,000 tyres and produce another 15,000 under the brand at its Kirov plant this year.

It further expects to import 200,000 tyres in 2006 and to produce approximately 1 million at its Kirov location. The company makes 150 per cent more profit on tyres sold under the Dutch trademark than on its own brand.

Amtel owns the Voronezh, Kirov and Krasnoyarsk and Belaya Tserkov tyre plants, Khimvolokno of Kemerovo and the Volgograd Technical Hydrocarbon Plant all in its domestic market. It produced 14.39 million tyres in 2004 whilst Vredestein’s Dutch plant produces about 5 million tyres per year. It also has sites in India and Indonesia that produce tyres for agricultural use and an independent enterprise in Malaysia that makes bicycle tyres.