New Pattern For Sonar Brand

Nankang Rubber Tyre Co Ltd has launched a new pattern for its Sonar brand. According to the company the Sonar SX1 is aimed at the high performance market, and the company is planning to introduce new sales channels in across Europe countries in 2005. Sizes will also be enlarged to between 15 and 19 inches in order to cater for demand form tuning shops.

Following 10 years of domestic Taiwanese distribution, Nankang decided to extend the Sonar brand’s sales coverage to include global markets in 2001. Today, it is distributed in has exclusive distributorships in Germany and the Benelux countries. From 2006, Nankang is aiming to branch out to additional European distributors with its Sonar brand. In order to help realise this goal Nankang is planning to exhibit at EquipAuto 2005 in Paris. In addition Nankang kicked off its Sonar advertising campaign by draping its first advertisement off the side of the Taipei 101 – the world’s tallest building.