Firestone’s New Exhibition Look

Firestone has invested in a new mobile exhibition unit, which it recently put to the test during Grasslands 2005. The unit is available for free hire to support Agri Point dealers at relevant agricultural/country exhibitions subject to availability.

The 3,500 kg trailer unit features a hospitality seating area for up to 10 people and a well-equipped kitchen. The unit already has livery for Firestone including graphics panels featuring a number of advertisements from the current ‘Testimonial’ campaign.

Commenting on the new unit Firestone’s marketing manager, Barry Coleman said: “The new unit is another example of measures we are taking to support the tyre dealer network. Our recent promotional push on the new R9000 Evolution tyre and Utility tyres is leading to unprecedented interest from the farming sector; we are actually increasing market share in the premium radial sector at a time when the overall market is declining. The Research & Development that has gone into designing these tyres is starting to pay dividends and the word is spreading; this exhibition unit portrays a professional image for both Firestone and the dealer using it.”