Aftermarket Marketing Intensifies

The Aftermarket Show has signed up a number of new exhibitors say organisers, as the campaign to book potential exhibitors is intensified.

One of the new exhibitors includes Beissbarth UK. Managing director, Philip Hodges, said: “As a supplier of automotive service equipment to garage workshops, we believe that The Aftermarket Show is the ideal avenue for us to unveil and demonstrate our next-generation products to the garage and consumer.
“The event has some very exciting plans for its ongoing development and we are determined to play an active role in this, championing the cause for the garage equipment sector.”

Whilst the show will once again run in conjunction with Autosport International, it will, for the first time, have its own entrance, separate branding and bespoke signage creating its own identity.

Sam Gilbert, The Aftermarket Show sales manager, added: “Our exhibitor campaign has really moved up a gear and as it gathers momentum, I am convinced that more exhibitors will embrace the event and its related concepts. The Aftermarket Show is very young and our expectations are realistic on its growth and development but, with stronger than ever backing from event organiser Haymarket Exhibitions, a specific dedicated promotional budget for The Aftermarket Show and the new focus that the show is being given, we are certainly moving in the right direction.”

The show will take place from January 12 to 15 2006 at Birmingham NEC.