Toyo Reorganises European Sales Network

Toyo Tire & Rubber Co Ltd is to reorganise its European sales structure by establishing two companies – Toyo Tyre (UK) Ltd in the UK and Toyo Tire Benelux BV in the Netherlands. The new companies will be subsidiaries of Toyo Tire Europe GmbH (TTE) which itself has only been in operation since January 2005

Currently, the Toyo Group’s European presence consists of: TTE, which covers the entire region; Toyo Tyre (UK), the British office of TTE; and Toyo Banden Nederland B.V., which covers the Dutch market. As a result of the reorganisation, Toyo Tyre (UK) will be spun off into an independent company and the Dutch operation will expand its geographical coverage to include Belgium and Luxemburg.

According to the company, the move is intended to: Facilitate the implementation of more coordinated and consistent marketing activities to help consolidate Toyo’s brand position in the region; give greater authority to local operations to help speed up decision-making processes; and demonstrate the Toyo Group’s commitment to the European market and build customer confidence in the brand.