Private Brands Optimise Margins

It is not only manufacturers that sell tyres. Wholesalers too are getting more and more involved in the market with their own tyre brands, the so-called private brands. These brands offer a variety of advantages to the owner: they give the tyre wholesaler the opportunity to chose the market segment where they want to place these tyres and – even more important – they offer the wholesaler the opportunity to optimise its margins by determining the right price.