Goodyear’s Assurance Get an IDEA

(Akron/Tire Review) Not only is it a top seller, but Goodyear’s Assurance TripleTred is also an award-winner, taking a Silver IDEA in the 2005 Industrial Design Excellence Awards.

Co-sponsored by the Industrial Designers Society of America (IDSA) and BusinessWeek magazine, the Industrial Design Excellence Awards evaluates designs for innovation, aesthetics, user benefits, business impact and ecological responsibility. Products from Apple, Nike, BMW and Microsoft were awarded IDEAs in the competition, but the Goodyear Assurance was the only tyre honored.