Goodyear Exhibits New Campaign at Cereals Show

Goodyear is exhibiting its new Optitrac “universal farm tyre” range at the Cereals show held in Cambridgeshire. This show marks the beginning of a busy schedule for the company’s Off-The-Road who will be attending other shows up and down the country in which they will be presenting a brand new advertising campaign.

In the last five years Goodyear has introduced six new products that make up the Optitrac range. According to the company the Optitrac range consists of “one diameter; six products; every job!’ Consequently leading tractor manufacturers including New Case Holland, McCormick, AGCO, John Deere and all other major manufacturers now fit Optitrac products as OE.

Recent research conducted by Germany’s agricultural society, the DLG, found that both the super wide Optitrac DT818 and the super volume Optitrac DT830 tyres provide comfort levels, even with farming attachments, that are comparable to passenger cars.

Director of OTR tyres, Andy Morris commented: “We are all looking forward to a busy summer show schedule where we can display our fantastic range and show why we have a clear market leading position in Off-The Road. We are continuously at the forefront of new technology and intend to show this again through our innovative displays, our new advertising campaign and the Optitrac range – the most complete and advanced range on the UK market.”