First Stop Dealer Says Thanks

First Stop dealership Wilson’s Tyres and Exhaust Centre has found a novel way to say thanks to its customers for their support through the year, with a golf day at a course in Cambridgeshire.

“This is the seventh year running we have held the golf day,” said Nigel Wilson, manager of the outlet in Eaton Socon, “and it’s getting more and more popular each year.”

“It’s always a fun and relaxing day, and a great way for us to get to know our regular customers better,” added Mr Wilson.

Twenty-four of the dealership’s customers teed-off on the morning of the event at the Wyboston Lakes Golf Club. Trophies were awarded to members of the winning team, and all the players were presented with a selection of golfing equipment, courtesy of Bridgestone UK.

Neil Cleaver, business development manager at Bridgestone UK, said: “Nigel and Charles take great pride in looking after their customers, and the growing popularity of the annual golf day shows that if you make people feel valued and appreciated, you can build up a loyal band of repeat customers.”