Dunlop Signs Three-Year Motorsport Deal
Dunlop Motorsport has confirmed that is has signed a deal with EERC (European Endurance Racing Club). The agreement will see the manufacturer act as sole tyre supplier to the Britcar and Production S1 series including the Willhire 5 HR and Silverstone 24 hour events until 2008. In addition the Birmingham based Motorsport operation is committing to support the championship with team incentives and marketing activities. Dunlop is the sole tyre supplier and has been involved with the championship since its inception.
Gary Wassell, Manager Dunlop Motorsport UK said: “This series is almost certainly the fastest growing in UK. We excel at, supplying teams (our customers) with a package they want and without doubt the EERC series is doing exactly that
“By working with EERC we aim to provide our customers with what they are looking for in a series and we will continue to talk to them and listen to their opinions. On top of running with a premium tyre at superb circuits we are offering full works technical support, PR and promotional support as well as a £40,000 tyre prize fund and a Spa 24 Hour drive. We’re also bringing Café Dunlop which has already proved to be successful with the teams, organisers and media at BTCC and British GT. Discussions are ongoing and further announcements will be made in due course.”
James Bailey, Corporate Communications Manager added: “BritCar is a hugely diverse challenge for a tyre supplier, with a range of cars from Ferraris, Vipers and Porsche, BTCC cars and some unique purpose designed cars. This supply agreement proves how Dunlop’s expertise is regarded in endurance racing, and we look forward to using our technical and brand marketing strengths to help promote the biggest endurance racing championships in the UK.”
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