ATSE Pushes Cold Weather Tyres

ATS Euromaster is urging fleet managers to prepare their drivers for winter by placing orders for cold weather tyres before the end of July to ensure stock availability and delivery before the winter season sets in.

The retailer’s interest coincides with the UK tyre industry’s recent commitment to create a cold weather tyre market in the UK, as opposed to a winter tyre market.
According to Michelin the number of accidents caused by wet road conditions in winter increases by 267 per cent, which could be avoided by fitting cold weather tyres when temperatures hit 7°C or below.

“Cold weather tyres are similarly priced to normal tyres and they endure less wear and tear,” explains the company adding “thus making them a more cost effective option in colder months.”

Martin Barber, ATS Euromaster’s group product manager for passenger cars and vans, commented: “Responsible fleet managers really should consider fitting cold weather tyres to their drivers’ vehicles between October and March when temperatures in the UK generally drop below 7°C. With 6393 more accidents on the UK’s roads in winter compared with summer, this is a vitally important health and safety issue.”