Reifen-Seher sold to Bridgestone’s First Stop

Reifen-Seher, an independent tyre company with 17 outlets and a turnover of about 25 Million euros has been sold to Bridgestone, report sources close to the company.

Reifen-Seher’s headquarters are based in Friedberg/Hessen. The company runs all of its outlets in the Frankfurt/am Main area.

It is thought that Seher ran into financial trouble two years ago, but at the time was strong enough to overcome the problems which might have eventually led to the decision to sell.

Peter Seher still stands as president of the German Tyre Dealer Association, his BRV term ends at the end of this month. Seher announced his departure as president some weeks ago.