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PAX Launch Earns PR Award

Author: Tyrepress Editors Comments: 0

(Akron/Tire Review) Michelin North America’s launch of its PAX System run-flat tyres on Honda Odyssey minivans last year earned it the Silver Award for outstanding achievement in a new product launch from the Automotive Public Relations Council.

The nationwide media PAX/Honda launch reached more than 30 million Americans via television, radio, newspaper, magazine and Internet reports, according to Michelin, as well as live driving demonstrations in New York, Detroit and Los Angeles.

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