Goodyear Gives Customers the ‘Ultimate Brand Experience’

Over 200 of Goodyear’s VIP customers, including tyre dealers, wholesalers and trade buyers were recently invited to share in the company’s latest venture. At ‘Magna Science Park’ in Sheffield, an innovative millennium project has been created in the former steelworks as a showcase of science and technology. For three days, the huge site was transformed into a three-dimensional brand experience, giving the company the perfect platform from which to promote the repositioned Goodyear brand.