Yokohama Launches Advan Neova

(Akron/Tire Review) Yokohama Tire Co. has launched its new Advan Neova tyre, available in 14 sizes, in the US. In conjunction with the tyre launch, the company also introduced a new Web site – at www.advan.com/USA – that contains information exclusive to the Advan brand in the US.

The Advan Neova is a “maximum performance radial tyre designed and developed for driving enthusiasts who demand the highest levels of grip and control,” according to Yokohama.

The new tyre features an “optimised” contact patch shape that allows it to deliver improved overall feel and drivability, Yokohama said. The tyre’s compound, containing small silica particles and a “high-grip” carbon, allows the tyre to function equally well in dry, hot, wet and cold road conditions, Yokohama reports.

Additionally, serrated groove walls, dimples, groove position and rounded block design aid in durability, cornering performance and water drainage. “As the tread strikes the surface, the rounded blocks allow for a more stable contact area that envelops the road,” Yokohama said.

The Advan Neova is the first in a series of Advan tyres that will be introduced in the US by Yokohama. Others to follow include the Advan Sport and the Advan S/T.