‘You and ME!’ – Wheel Manufacturer BSA Pushes Towards Europe

In the past the European alloy wheel market was heavily influenced by the decisions of large local producers. However these companies successfully chose to focus more and more on the original equipment business. As a consequence they had to neglect the aftermarket. This created a vacuum, which newcomers from Europe and the Far East have tried to fill. One such company is BSA from Malaysia. In Malayasia, these three letters represent a premium brand, although this is not the case in Europe – and this is something that is unlikely to change overnight. However when the Rudersdorf, Germany based wheel manufacturer, SMC, manufactured with BSA, the company found that it had gained rapid entry into the catalogues of important European wholesalers.

BSA’s slogan is “The Sign of Quality.” These words represent the company’s intention to bring quality into the aftermarket. Rolf Bene, managing director and owner of SMC GmbH is particularly interested in developing good customer relations, exclusively in the aftermarket business. BSA chairman, Dato’ Cam Soh Thiam Hong, summed this up when he said that it was all about: “You and ME!”