Yokohama Rubber to Launch World Advan Site

Yokohama Rubber Co has announced that it has launched an English-language world Advan site. The website will provide information on the brand policy and the latest ADVAN offerings, as well as links to dealer home pages around the globe. The company says the web site will underscore its brand image with the “Not for Everyone” catchphrase. The web page will also feature Advan Spirit and Product sections, which will highlight the company’s concepts initial offerings respectively. The website can be accessed through http://www.advan.com.