More Brands than Shelf Space?

In a mature market like the UK, one thing is clear. There are a lot of different brands competing for the same customers. The so-called ‘premium’ brand manufacturers are each responsible for a handful of second line brands. While the so-called second line manufacturers are also often responsible for different names. On top of this, there seems to be an ever increasing number of budget brands, some with well known names and some still establishing themselves in the market place. The situation is confusing enough, but is the large number of brands available hindering retailers’ sales efforts? This month Tyres & Accessories would like to hear the trade’s views on this subject. So, why not take this opportunity to answer the brand new question of the month and leave a comment stating your views in more detail.

To read the new ‘question of the month’ and to add your own views, click here.