Goodyear’s Fortera Dubbed ‘Seriously Hot’

(Akron/TR) Goodyear’s new Fortera, which features SilentArmor Technology, was named one of the “20 Seriously Hot Products that (Almost) Speak for Themselves” by Popular Science magazine. The story appears in the magazine’s April 2005 issue.

“To see our new Fortera SilentArmor tyre in this published gallery of high-demand new products is a real plus for Goodyear in the generation of word-of-mouth support and the creation of consumer buzz,” said Sanjay Sivanandan, vice president for Goodyear consumer tyres. “It demonstrates to consumers that tyres can be high-tech, too. In this case, people will recognize Kevlar as a key feature in these tyres. They don’t buy a tyre for technology alone; they buy the benefits of technology. They want relevant technology,” he said. Last year, Goodyear’s Assurance TripleTred line made the Popular Science list.