Firestone Sponsors PPIR

Bridgestone Firestone North American Tire, (BFNT) has signed a new sponsorship agreement with Pikes Peak International Raceway (PPIR). The Firestone brand will now serve as the official tyre of PPIR for the Indy Racing League’s Honda Indy 225 IndyCar Series race on 21 August.

“Becoming the Official Tyre at Pikes Peak International Raceway provides us a tremendous opportunity at Firestone,” said Al Speyer, executive director of motorsports, BFNT. “PPIR is in a great setting, with Pikes Peak and the Rocky Mountains as a majestic backdrop, and in the middle of a growing Colorado market where the Firestone brand is assured of receiving excellent exposure. We’re quite pleased with the agreement and look forward to building on the Firestone-PPIR relationship to make racing even more popular with area fans.”