Dunlop Sponsor BTCC

Dunlop will be the title sponsor of the MSA British Touring Car Championship for the next three years. As the sole tyre supplier to the BTCC for the past two seasons this latest agreement extends the relationship and reinforces the manufacturer’s brand marketing programme.

BTCC series director, Alan Gow, said: “I am extremely proud to announce this agreement. In fact, this is the largest ever title sponsorship in the history of the BTCC and it is fantastic for everyone involved in the championship, including our huge fan base. It provides the BTCC with a solid foundation on which to continue building our great championship and is a blue-chip testament to the fabulous marketing platform that the BTCC provides – particularly when a company the size and stature of Dunlop recognises it.”

The tyre maker will promote its BTCC sponsorship through a multi-million pound advertising, marketing and promotional campaign. Dunlop UK brand manager, Geraldine McGovern, commented: “We are delighted to become title sponsor of the Dunlop MSA British Touring Car Championship until the end of 2007. Our commitment is very much about investment in the Dunlop brand as well as building our motor sport presence”.