Cooper Promotes Marketing Executives

Cooper Tire & Rubber Co. has made a number of new appointments, including the promotion of Ed Reading to vice president of international sales and marketing, writes Tire Review. In his new role, Mr Reading will be responsible for coordinating sales and marketing strategies for all Cooper products sold outside the US, as well as export sales from the US.

In addition, Cooper named Matthew Moore as manager of programme pricing. Mr Moore will be responsible for determining prices on Cooper tyre brands. Finally, Chris Barbara was named sales training manager, and will be responsible for developing and facilitating training for Cooper’s dealers and sales force.