Celebrity Wheels

Well known celeb Sean ‘P. Diddy’ Combs has put his name to a new line of aluminium wheels. His partnership with American company, Weld Wheels, will produce a line of Sean John-branded custom one- and three-piece precision-forged aluminium wheels for the sport truck, luxury SUV and high-end American and German luxury car markets. The custom designed wheels made their world debut at the Greater New York Auto Show last week.

“Wheels have become a fashion statement; a badge of taste and style,” said ‘P. Diddy’. “We see an opportunity to bring excitement to the wheel category by delivering the Sean John sophisticated design with the best quality production.”

There are nine signature wheel designs, ranging from six-spoke to 18-spoke versions. All have been created to deliver low moment of inertia for improved acceleration, and improved air flow to help cooling and reduce lift and drag, says Weld Wheel.

“We are extremely excited to partner with Sean Combs in his initial venture into the automotive aftermarket arena,” says Greg Weld, president and CEO of Weld Wheel Industries. “We’ve worked closely with him to create wheels with the quality and eye-catching appeal inherent in his other business enterprises.”