A New Wheel is Born

(Brisbane/ATD) Just when markets around the world are complaining of being over crowded with suppliers, some companies are arriving on the scene with a difference approach. In Australia, King Wheels PTY Ltd is one such company.

The difference is King Wheels is not trying to mix it with the plethora of alloys in every shape, style colour and creed. This new Australian-owned company only sells steel wheels. Manufactured in China, but designed for and still extensively sold in the UK and US markets, this range of white, black and chrome wheels are not a lot different from many other brands.

Peter Weidemier, one of the company’s directors explained the approach. “We are specialising in steel wheels whilst many other suppliers treat them as the poor relation. We believe, and our research confirms, that there is still a viable market for steel wheels in Australia, particularly in country areas. We will leave the ‘big guys’ to the more lucrative alloys and make a name for ourselves as the viable alternative steel wheel supplier to the Australian market.”

The directors, Peter and his father Phil Weidemier, have had a combined total of fifty-six years experience in the Australian tyre industry and have a simple three tier marketing philosophy. They believe that product quality must be of the highest standard with a lifetime structural guarantee. The dealer who sells and fits the wheels must enjoy a good profit margin and the peace of mind that the product is locally insured with a l0 million Australian dollar product liability cover in addition to the manufacturer’s own cover. Finally, and most importantly, stock must be available. “If you can’t get it you can’t sell it,” the directors say.