Tyres & Accessories to Cooperate with Tire Review

The publishers of Tyres & Accessories and leading US publication, Tire Review, have announced that the magazines have entered into an editorial cooperation agreement. The exclusive arrangement will see the magazines share editorial content including news, feature articles and interviews. In addition, the magazines will work together on projects requiring a global perspective.

“It is clear that a global business needs a global perspective. That’s why we have taken the opportunity to present readers across the UK and Europe with an additional international view of the industry.” Klaus Haddenbrock, publisher of Tyres & Accessories and Neue ReifenZeitung commented. “We are particularly proud to be working with Tire Review, an excellent magazine that has risen to a considerable standing under the leadership of Jim Smith. We are sure Tire Review’s assistance will enable us to bring our readers the best news from the world’s largest single market.”

“Klaus Haddenbrock and his team in Europe do an outstanding job disseminating news and analysing the European markets, as well as the burgeoning eastern European, Russian and Asian markets. We are extremely excited to be able to bring that wealth of knowledge to our readers,” said Tire Review editor, Jim Smith. “Communications technology allows us to share information instantly around the world and will certainly help facilitate bringing up-to-the minute news and information to all our readers, wherever they are located,” he added.

Initially, the magazines will share editorial content and daily news from their respective markets. In the future, the agreement may be expanded to include other mutually beneficial opportunities.