Michelin Marketing Campaign Wins Award

Michelin North America’s “Michelin Man” ad-campaign won a silver award at the annual Advertising Marketing Effectiveness (AME) Awards. Presented as part of the New York Festivals, the AME Awards are the only global forum recognising the effectiveness as well as the creativity of advertising and marketing. The agency responsible for the campaign, Campbell-Ewald, won a total of six gold, silver and bronze medallions. Amongst them the company took gold for Chevrolet’s “An American Revolution” campaign.