Matador Truck Tours Europe

Matador is celebrating its 100th anniversary by touring western Europe with its presentation truck. The company first used its presentation truck in 2004 and will now use it to remember its long history and highlight its objectives for the future. The truck provides a suitable environment for presentations, training activities, business negotiations and has exhibited at exhibitions and motorsports events.

Last year the truck embarked on its central and southern Europe tour with the intention of focusing on training markets of the Czech Republic, Hungary, Poland and Greece. Mr Reich, head of the marketing department of Matador Tyre division described last year’s tour: “It is understood that our objective was to get closer to our customers. And I could say from my experiences of last season that this form of presentation got quite a warm welcome from our business partners.“ The presentation truck will be touring during April and has planned stops in France, Belgium and the UK.