Goodyear Sponsors Geneva Motor Show

Goodyear will be the official press sponsor of the 75th Geneva International Auto Show, when it runs from 3 to 13 March. The manufacturer will use the sponsorship opportunity to increase recognition of the new name for its fail-safe, RunOnFlat technology. Last year Michelin was responsible for sponsoring this area of the show. Goodyear joins the likes of Eurosport, Yahoo Cars, Peugeot and Mazda, in supporting the event.