Goodyear Sponsors British Skiing ‘Guru’

Goodyear tyres have agreed sponsorship with Ali Ross – the guru of modern British skiing. Ali has carved a unique place in the world of ski instruction. In a statement detailing the news, Goodyear described, the skier’s ideas about technique as revolutionary, adding that it is just as concentrated on its technical excellence.

“It is Ali’s innovative approach to teaching that has enabled pupils to ‘ski better than they ever imagined, in places they had only dreamed of skiing,’” the company said. Ali Ross’ contribution to this technical revolution has been recognised by the award given to him by the Ski Club of Great Britain – the prestigious Pery Medal – for “notably advancing the technique of skiing.” This award is regarded as “the skiing equivalent of an Oscar.”

“We are pleased to be sponsoring Ali Ross’ Skiing Clinic as it is a good fit for our brand. Not only is Ali highly regarded around the world but he’s an innovator and prides himself on producing technical excellence. Like Goodyear he is a pioneer in his field and has won prestigious awards,” commented Goodyear brand manager, Lisa Faulkner.