Birla Tyres Expects Increased Turnover

Birla Tyres is expecting its turnover to reach 6.5 billion rupees (£80 million), New Delhi’s Business Standard has reported. Speaking to a press conference at the launch of a new truck tyre (the BT 339+), Amit Choudhury, vice president (technical services) Birla Tyres, said: “With several products already launched and a few more in the pipeline, Birla Tyres is on a fast growth track. We garnered a market share of 11 per cent in truck tyres across the country, and 30 per cent of our products are exported to about 30 countries including Pakistan, Afghanistan, Vietnam and Belgium. We expect our turnover to touch 6.5 billion rupees in the current fiscal.” Referring to the newly-launched product, he said: “The new product is an extension our main brand BT 339, with higher physical dimensional features. It is specially designed for multi-axle vehicles.”

At present the company’s truck tyre factory in Balasore, Orissa, produces 87,500 truck tyres each month. “The production capacity will go up to 93,000 tyres per month by June 2005,” Mr Amit explained. The Balasore plant was formed as a technical collaboration with Pirelli Ltd. The company owns 2,000 retail outlets, 52 stock points and 80 carrying-forward agents across the country, he added.