Pirelli’s Relativity Challenge 2005

The Pirelli Internetional Award has launched the Pirelli Relativity Challenge for 2005. In short, the award will be given for the best multimedia work that explains Einstein’s Special Relativity Theory to the layperson.

Albert Einstein’s Special Relativity Theory was first published by in 1905, yet despite its age it is still only understood by the trained physicist, says Pirelli, explaining the reasons behind the challenge.

”Although its low popularity among laypersons and non-scientists is no doubt due to its inherent complexity, we suspect that a failure in communication may be partly responsible.”

The manufacturer claims it is trying to convey that effective communication in science is as important as the underlying science itself. “This challenge seeks to promote this philosophy by simplifying and demystifying one of science’s most complex theories,” concludes the company.