Pirelli Declares 2005 Year of OE

In a statement summing up the company’s plans for the New Year, Pirelli has called 2005 “the year of OE.” In the company’s words, its New Year strategy will be based on four key business pillars – MIRS, original equipment, brand and new products.

The company recently announced that it would be bringing a fourth MIRS system into operation. In addition Pirelli highlighted the fact that its “Fist” advertising campaign has received awards for its “original equipment on the world’s finest” message.

Gaetano Mannino, president and CEO of Pirelli Tire North America, explained that only a few days into the New Year, the list of vehicles riding on Pirellis includes the following well-known names: The Dodge Ram SRT-10, SRT-10 Quad Cab and the Durango, made by Daimler-Chrysler; Ford’s F250 and F350 pickup trucks and the Five Hundred, Freestyle and Mustang GT. Chevrolet’s new Cobalt is also shod with Pirellis as an OE fitment.