Hankook’s Emotional Tokyo Auto Salon

As the UK tyre business was observing events at the Autosport/Aftermarket show, on the other side of the globe, the Tokyo Auto Salon was attracting some 300,000 spectators. Approximately 30,000 of these passed by the Hankook stand each day. According to Hankook, every Japanese car, wheel and tyre manufacturer was present.

Demonstrating its new corporate identity, the Korean company adopted the Hankook Emotion theme for its stand. The exhibition displayed 20 items including its range of Formula 3 racing tyres, Ventus UHP tyres, the low-noise XQ-Optimo and a number of concept products. The company also tried to charm its visitors with a racing Porsche on the company stand, with a magician providing further entertainment.

“The Hankook Tire booth was a fine chance to promote our new corporate identity program in Japan, one of the world’s most important markets for modified automobiles. We worked hard to make a venue that would give auto buffs from around the world a look at our world-class technology and tyres of the future,” commented a Hankook representative.